Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2012) Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. In: American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, 2012-04-01.

Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45892
  Dates:	Date Event April 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Nov 2013 16:12
  Last modified:	11 Nov 2024 16:38
  URI:	https://strathprints.strath.ac.uk/id/eprint/45892