Key account management effectiveness – a pilot relationship marketing perspective

Gounaris, Spiros and Tzempelikos, Nektarios (2007) Key account management effectiveness – a pilot relationship marketing perspective. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Abstract

This paper looks at key account management effectiveness – a pilot relationship marketing perspective

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45737
  Dates:	Date Event May 2007 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	07 Nov 2013 09:23
  Last modified:	11 Nov 2024 16:38
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45737