Company and market correlates of marketing orientation development : an empirical investigation

Avlonitis, George and Gounaris, Spiros (1997) Company and market correlates of marketing orientation development : an empirical investigation. In: 26th Annual EMAC Conference, 1997-05-27.

Abstract

This paper provides an empirical investigation of company and market correlates of marketing orientation development

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45702
  Dates:	Date Event May 1997 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 13:35
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45702