International retail branding and consumer ethnocentrism

Alexander, Nicholas and Doherty, Anne Marie and Carpenter, Jason and Moore, Marguerite (2010) International retail branding and consumer ethnocentrism. In: 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, 2010-01-01.

Abstract

This paper looks at international retail branding and consumer ethnocentrism

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45668
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 16:03
  Last modified:	09 Apr 2024 05:52
  URI:	https://strathprints.strath.ac.uk/id/eprint/45668