The role of support in retail franchise relationships in China: A qualitative study

Chen, Xiaomin and Alexander, Nicholas and Doherty, Anne Marie (2009) The role of support in retail franchise relationships in China: A qualitative study. In: 9th Triennial AMS/ACRA Retailing Conference, 2009-01-01.

Abstract

This paper provides a qualitative study of the role of support in retail franchise relationships in China:

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45667
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 15:53
  Last modified:	09 Apr 2024 05:52
  URI:	https://strathprints.strath.ac.uk/id/eprint/45667