Financial Services Sales Management

Wilson, Alan (2000) Financial Services Sales Management. The Chartered Institute of Bankers in Scotland, Edinburgh.

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Abstract

Personal selling is one of the key components of the promotional element of the marketing mix. The sales role is vital at a branch level where the bulk of personal and small business customers still come to transact their business. It is also an important part of the telephone operations of financial services organisations. To be successful, any financial services firm must be able to manage its sales activities effectively, therefore in this course we shall be focusing on the activities involved in managing sales, but first it is important to understand the sales process. Although personal selling is perceived as an ancient art by individuals with instinctive skills, selling is really about mastering and using a whole set of principles, and so in the first part of this book we shall be examining the role of the salesforce and explaining these principles.

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