Marketing research

Wilson, Alan; Baker, Michael and Hart, Susan, eds. (2007) Marketing research. In: The Marketing Book. Routledge, London, pp. 140-155. ISBN 9780750685665 (https://doi.org/10.1016/B978-0-7506-8566-5.50012-1)

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Book Section
  ID code:	45578
  Dates:	Date Event 3 October 2007 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 11:56
  Last modified:	11 Nov 2024 14:53
  URI:	https://strathprints.strath.ac.uk/id/eprint/45578