Marketing research

Wilson, Alan; Baker, Michael and Hart, Susan, eds. (2007) Marketing research. In: The Marketing Book. Routledge, London, pp. 140-155. ISBN 9780750685665 (https://doi.org/10.1016/B978-0-7506-8566-5.50012-1)

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ORCID iDs

Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876; Baker, Michael and Hart, Susan