Marketing research
Wilson, Alan; Baker, Michael and Hart, Susan, eds. (2007) Marketing research. In: The Marketing Book. Routledge, London, pp. 140-155. ISBN 9780750685665 (https://doi.org/10.1016/B978-0-7506-8566-5.50012-1)
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Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876; Baker, Michael and Hart, Susan-
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Item type: Book Section ID code: 45578 Dates: DateEvent3 October 2007PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 04 Nov 2013 11:56 Last modified: 11 Nov 2024 14:53 URI: https://strathprints.strath.ac.uk/id/eprint/45578
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