International market entry : management competencies and environmental influences
Alexander, Nicholas and Doherty, Anne Marie (2004) International market entry : management competencies and environmental influences. European Retail Digest, 42 (Summer). pp. 14-19. ISSN 1352-9633
Full text not available in this repository.Abstract
Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.
ORCID iDs
Alexander, Nicholas and Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X;-
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Item type: Article ID code: 45232 Dates: DateEvent2004PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 17 Oct 2013 14:22 Last modified: 19 Nov 2024 16:21 URI: https://strathprints.strath.ac.uk/id/eprint/45232
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