International market entry : management competencies and environmental influences

Alexander, Nicholas and Doherty, Anne Marie (2004) International market entry : management competencies and environmental influences. European Retail Digest, 42 (Summer). pp. 14-19. ISSN 1352-9633

Abstract

Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.

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• Item metadata

  Item type:	Article
  ID code:	45232
  Dates:	Date Event 2004 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	17 Oct 2013 14:22
  Last modified:	08 Apr 2024 20:51
  URI:	https://strathprints.strath.ac.uk/id/eprint/45232