Marketing through alliances and networks

Shaw, Eleanor; Hart, Susan, ed. (2003) Marketing through alliances and networks. In: Marketing changes. Thomson Learning, London, pp. 147-170. ISBN 1861526733

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ORCID iDs

Shaw, Eleanor ORCID logoORCID: https://orcid.org/0000-0002-6614-6729; Hart, Susan ORCID logoORCID: https://orcid.org/0000-0002-9406-9273