Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review] (https://doi.org/10.1177/0276146713496107)

Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci

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• Item metadata

  Item type:	Review
  ID code:	43963
  Dates:	Date Event December 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	31 May 2013 10:12
  Last modified:	08 Apr 2024 20:32
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/43963