Challenges in multicultural new product development

Fain, Nusa and Kline, Mihael and Duhovnik, Joze (2010) Challenges in multicultural new product development. In: 8. mednarodni posvet, 2010-04-21.

Abstract

This paper looks at the challenges in multicultural new product development

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	43559
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Technology > Mechanical engineering and machinery
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 Apr 2013 13:58
  Last modified:	11 Nov 2024 16:36
  URI:	https://strathprints.strath.ac.uk/id/eprint/43559