Travel context : Development of a model to measure destination brand performance across travel situations

Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Travel context : Development of a model to measure destination brand performance across travel situations. PhD thesis, Queensland University of Technology.

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• Item metadata

  Item type:	Thesis(PhD)
  ID code:	42408
  Dates:	Date Event 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	18 Dec 2012 11:36
  Last modified:	08 Apr 2024 12:13
  URI:	https://strathprints.strath.ac.uk/id/eprint/42408