Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda

Paliwoda, Stanley (2013) Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda. International Journal of Research in Marketing. IJRM-D-11-00493. ISSN 0167-8116 (Unpublished)

Abstract

Focuses on consumer satisfaction in marketing.

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• Item metadata

  Item type:	Article
  ID code:	36658
  Dates:	Date Event 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	12 Jan 2012 10:22
  Last modified:	11 Nov 2024 10:03
  URI:	https://strathprints.strath.ac.uk/id/eprint/36658