Risk management during new product development : an exploratory study
Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2005) Risk management during new product development : an exploratory study. In: 12th International Product Development Management Conference, 2005-06-12 - 2005-06-14.
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This meeting abstract looks at an exploratory study of risk management during new product development
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Item type: Conference or Workshop Item(Other) ID code: 34558 Dates: DateEvent2005PublishedKeywords: risk management, new product development, exploratory study, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 21 Nov 2011 16:38 Last modified: 18 Jan 2023 13:06 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/34558
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