Risk measurement and management during new product development : an exploratory study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2005) Risk measurement and management during new product development : an exploratory study. In: EurOMA International Conference on Operations and Global Competitiveness, 2005-06-19 - 2005-06-22.

Abstract

This conference presentation looks at an exploratory study of risk measurement and management during new product development

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	34556
  Dates:	Date Event 2005 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	21 Nov 2011 16:42
  Last modified:	11 Nov 2024 16:31
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/34556