From prime time to my time : audience measurement in the digital age

Wilson, Alan (2010) From prime time to my time : audience measurement in the digital age. [Review]

Abstract

Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Review
  ID code:	34087
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	28 Oct 2011 15:24
  Last modified:	19 Nov 2024 15:55
  URI:	https://strathprints.strath.ac.uk/id/eprint/34087