Manufacturing franchising and enterprise networks
Hayfron, Lee and Carrie, A.S. and Bititci, Umit and Pandya, K.V.; Bititci, U.S. and Carrie, A.S., eds. (1998) Manufacturing franchising and enterprise networks. In: Strategic management of the manufacturing value chain. International Federation for Information Processing . Kluwer Academic Publishers, GBR, pp. 315-322. ISBN 0412827107
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Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion
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Item type: Book Section ID code: 33546 Dates: DateEvent1998PublishedSubjects: Technology > Engineering (General). Civil engineering (General) > Engineering design Department: Faculty of Engineering > Design, Manufacture and Engineering Management Depositing user: Pure Administrator Date deposited: 21 Sep 2011 13:30 Last modified: 08 Apr 2024 12:48 URI: https://strathprints.strath.ac.uk/id/eprint/33546