The flow of cosmetic routines in Iran

Jafari, Aliakbar and Maclaren, Pauline and Taheri, Babak (2010) The flow of cosmetic routines in Iran. Advances in Consumer Research, 38 (1). ISSN 0098-9258

Abstract

By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.

ORCID iDs

Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911

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• Item metadata

  Item type:	Article
  ID code:	25857
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Sociology
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Dr Aliakbar Jafari
  Date deposited:	13 Jul 2010 08:40
  Last modified:	11 Nov 2024 09:38
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/25857