Modeling complex interactions of switching barriers: a latent profile approach

Eiting, Alexander and Blut, Markus and Evanschitzky, Heiner and Woisetschläger, David (2008) Modeling complex interactions of switching barriers: a latent profile approach. In: American Marketing Association Summer Educators Conference, 2008-08-08 - 2008-08-11.

Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15805
  Dates:	Date Event 2008 Published
  Notes:	Also published as book section in: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing, vol 19, ISBN: 0877573336 (http://strathprints.strath.ac.uk/9343/) (This is a variant record)
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	04 Mar 2010 18:49
  Last modified:	11 Nov 2024 16:22
  Related URLs:	Organisation Strathprints record
  URI:	https://strathprints.strath.ac.uk/id/eprint/15805