Brand internalization: towards a qualitative diagnosis

Andrews, T.G. and Banomyong, R. and Paliwoda, S.P. (2009) Brand internalization: towards a qualitative diagnosis. In: Asia-Pacific Marketing Conference, 2009-12-01. (Unpublished)

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15247
  Dates:	Date Event December 2009 Published
  Notes:	This is a variant record.
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management
  Department:	Strathclyde Business School > Strategy and Organisation Strathclyde Business School > Marketing
  Depositing user:	Ms Hilde Ann Quigley
  Date deposited:	08 Mar 2011 01:34
  Last modified:	11 Nov 2024 16:24
  Related URLs:	Strathprints record
  URI:	https://strathprints.strath.ac.uk/id/eprint/15247