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International marketing for the African incorporated: normalising the absurdities

Ibeh, K.I.N. and Madicjie, N. (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X

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Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.

Item type:	Book Section
ID code:	9735
Keywords:	international marketing, Africa, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	30 Mar 2010 14:49
Last modified:	16 Jul 2017 00:15
URI:	https://strathprints.strath.ac.uk/id/eprint/9735
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