International marketing for the African incorporated: normalising the absurdities
Ibeh, K.I.N. and Madicjie, N.; (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X
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This examines the international marketing for the African incorporated: normalising the absurdities.
Creators(s): | Ibeh, K.I.N. and Madicjie, N.; | Item type: | Book Section |
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ID code: | 9735 |
Keywords: | international marketing, Africa, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Strathprints Administrator |
Date deposited: | 30 Mar 2010 14:49 |
Last modified: | 12 Jan 2021 02:23 |
URI: | https://strathprints.strath.ac.uk/id/eprint/9735 |
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