International marketing for the African incorporated: normalising the absurdities
Ibeh, K.I.N. and Madicjie, N.; (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X
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This examines the international marketing for the African incorporated: normalising the absurdities.
| Creators(s): | Ibeh, K.I.N. and Madicjie, N.; | Item type: | Book Section |
|---|---|
| ID code: | 9735 |
| Keywords: | international marketing, Africa, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 30 Mar 2010 14:49 |
| Last modified: | 13 Jan 2020 10:30 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9735 |
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