International marketing for the African incorporated: normalising the absurdities

Ibeh, K.I.N. and Madicjie, N.; (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X

Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.

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• Item metadata

  Item type:	Book Section
  ID code:	9735
  Dates:	Date Event 2002 Published
  Keywords:	international marketing, Africa, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	30 Mar 2010 14:49
  Last modified:	18 Jan 2023 12:09
  URI:	https://strathprints.strath.ac.uk/id/eprint/9735