International marketing for the African incorporated: normalising the absurdities

Ibeh, K.I.N. and Madicjie, N. (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X

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Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.