Entrepreneurial marketing

Collinson, E.M. and Shaw, E.; Warner, Malcolm, ed. (2002) Entrepreneurial marketing. In: International Encyclopaedia of Business and Management (2nd Edition). Thomson Learning, pp. 1747-1753. ISBN 1861529511

Abstract

This chapter covers entrepreneurial marketing. It is held in the second edition of the International Encyclopaedia of Business and Management which is a six-volume encyclopedia that provides extensive coverage of its field in long articles written by scholars from around the world. It includes five volumes of text including biographical articles, country-specific management articles, and general business and management topics. All entries follow a similar scheme, beginning with a contents summary; one can choose to get just an overview of the topic, to go directly to a specific section, or to read and study the entire entry.

ORCID iDs

Shaw, E. ORCID: https://orcid.org/0000-0002-6614-6729

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• Item metadata

  Item type:	Book Section
  ID code:	9706
  Dates:	Date Event 8 March 2002 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing Strathclyde Business School
  Depositing user:	Strathprints Administrator
  Date deposited:	16 Mar 2010 10:21
  Last modified:	11 Nov 2024 14:35
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/9706