Identity, affiliation and resistance: understanding consumption amongst car cruisers
Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07.
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The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.
ORCID iDs
Brownlie, D., Hewer, P.A. ORCID: https://orcid.org/0000-0002-7661-8195 and Treanor, S.;-
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Item type: Conference or Workshop Item(Paper) ID code: 9693 Dates: DateEventJuly 2005PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 12 Mar 2010 18:59 Last modified: 11 Nov 2024 16:19 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9693
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