A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour

Shiu, E.M.K. and Hassan, L.M.; (2002) A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In: Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. University of Minho. ISBN 9728755007

Abstract

The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.

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• Item metadata

  Item type:	Book Section
  ID code:	9425
  Dates:	Date Event 2002 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	26 Mar 2010 12:41
  Last modified:	11 Nov 2024 14:35
  Related URLs:	http://www.marketing-centrum.de/projekte... Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/9425