Fashion victim: the impact of sweatshop concerns on clothing choice

Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M.; (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647

Full text not available in this repository.Request a copy

Abstract

The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.

CORE (COnnecting REpositories)