Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

Evanschitzky, H. and Lentz, P. and Woisetschläger, David American Marketing Association ( AMA ) (Funder) , ed. (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9352
  Dates:	Date Event August 2008 Published
  Notes:	To be ascertained.
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	19 Jan 2010 14:30
  Last modified:	11 Nov 2024 16:20
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/9352