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Open Access research which pushes advances in bionanotechnology

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SIPBS is a major research centre in Scotland focusing on 'new medicines', 'better medicines' and 'better use of medicines'. This includes the exploration of nanoparticles and nanomedicines within the wider research agenda of bionanotechnology, in which the tools of nanotechnology are applied to solve biological problems. At SIPBS multidisciplinary approaches are also pursued to improve bioscience understanding of novel therapeutic targets with the aim of developing therapeutic interventions and the investigation, development and manufacture of drug substances and products.

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Consumer price knowledge in the market for apparel

Evanschitzky, H. and Kenning, P. and Vogel, V. and Ahlert, D. (2007) Consumer price knowledge in the market for apparel. International Journal of Retail and Distribution Management, 35 (2). pp. 97-119. ISSN 0959-0552

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Abstract

Purpose - The aim of this study is to analyze consumers' price knowledge in the market for apparels. Design/methodology/approach - After reviewing earlier attempts at assessing the construct, the price estimation error 'PEE' was used, a measure based on explicit price knowledge stored in long-term memory, as a valid indicator of price knowledge. Findings - The results, including data from about 1,527 consumers on 66 products from the German apparel market, indicate that price knowledge is relatively low. Originality/value - Although, in the literature, there are several studies on price knowledge in the food industry, little is known about price knowledge in other industry sectors. This is quite surprising since pricing strategy is a concept which is vitally important to all retailers. Therefore, this study is a first contribution to extending the concept of behavioral pricing to the apparel market.