Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Ennis, Sean and Sio-Hong, T. (2004) Influence of product classification on service quality - satisfaction - intention link in the internet retail context. In: 38th Academy of Marketing Conference, 2004-01-01. (Unpublished)

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Abstract

This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.

Creators(s): Ennis, Sean ORCID logoORCID: https://orcid.org/0000-0002-0607-9632 and Sio-Hong, T.;
Item type:Conference or Workshop Item(Paper)
ID code:9313
Notes:AHR
Keywords:marketing, influence, product classification, service quality, satisfaction, internet retail, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited:31 Mar 2010 09:01
Last modified:06 Dec 2020 02:40
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URI:https://strathprints.strath.ac.uk/id/eprint/9313
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