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Strathprints

Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Ennis, Sean and Sio-Hong, T. (2004) Influence of product classification on service quality - satisfaction - intention link in the internet retail context. In: 38th Academy of Marketing Conference, 2004-01-01. (Unpublished)

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Abstract

This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.

Author(s):	Ennis, Sean and Sio-Hong, T.
Item type:	Conference or Workshop Item(Paper)
ID code:	9313
Notes:	AHR
Keywords:	marketing, influence, product classification, service quality, satisfaction, internet retail, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	31 Mar 2010 09:01
Last modified:	11 Jun 2019 00:41
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/9313
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