Influence of product classification on service quality - satisfaction - intention link in the internet retail context
Ennis, Sean and Sio-Hong, T. (2004) Influence of product classification on service quality - satisfaction - intention link in the internet retail context. In: 38th Academy of Marketing Conference, 2004-01-01. (Unpublished)
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This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.
| Author(s): | Ennis, Sean  ORCID: https://orcid.org/0000-0002-0607-9632 and Sio-Hong, T. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9313 |
| Notes: | AHR |
| Keywords: | marketing, influence, product classification, service quality, satisfaction, internet retail, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 31 Mar 2010 09:01 |
| Last modified: | 08 Jan 2020 18:57 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9313 |
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