Organisational marketing in the creative industries
Powell, Shaun M. and Ennis, Sean (2007) Organisational marketing in the creative industries. Qualitative Market Research: An International Journal, 10 (4). pp. 375-389. ISSN 1352-2752 (http://dx.doi.org/10.1108/13522750710819711)
Full text not available in this repository.Request a copyAbstract
The marketing of small- to medium-sized enterprises (SMEs) can face many challenges, particularly for those operating within the creative industries. The purpose of this paper is to describe an inductive and exploratory case study approach to empirically investigate the issues and complexities uncovered when taking a mainly internal, organisational perspective to creativity, identity and the brand.
ORCID iDs
Powell, Shaun M. and Ennis, Sean
-
-
Item type: Article ID code: 9308 Dates: DateEvent2007PublishedKeywords: corporate branding, corporate identity, corporate image, marketing strategy, small to medium-sized enterprises, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing
Unknown DepartmentDepositing user: Strathprints Administrator Date deposited: 30 Mar 2010 14:19 Last modified: 19 May 2023 01:23 URI: https://strathprints.strath.ac.uk/id/eprint/9308
CORE (COnnecting REpositories)