Cultural appropriation or transculturation : the curious resilience of ‘Tiki’ culture.

Bryce, Derek; Das, Arindam and Chaudhuri, Himadri Roy and Turkdogan, Ozlem Sandikci, eds. (2024) Cultural appropriation or transculturation : the curious resilience of ‘Tiki’ culture. In: Postcolonial Marketing Communication. Springer, Singapore, pp. 97-116. ISBN 9789819702855 (https://doi.org/10.1007/978-981-97-0285-5_8)

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Abstract

This chapter will delve here into some autobiographical detail, as it is inspired by and relates this author’s own journey into the strange world of Tiki consumption and ‘suburban paganism’.