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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Switching strategic perspective : The reframing of accounts of responsibility

Sillince, John A.A. and Mueller, F. (2007) Switching strategic perspective : The reframing of accounts of responsibility. Organization Studies, 28 (2). pp. 155-176. ISSN 0170-8406

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Abstract

We provide an empirical study of the reframing of accounts of responsibility for strategy. We found that top management ambivalence about strategy provided a middle management team with wide scope for interpretation of responsibility for developing and implementing a strategic initiative. In the early stage, responsibility as well as expectations about the strategy's successful outcome were 'talked up'. In the later stage, when it was considered that the strategic initiative was failing, the middle management implementation team engaged in 'talking down' of expectations. We show that reframing from initial duty to capability to later accountability shaped and reflected actors' changing goals. By focusing on responsibility we increase understanding of the division of labour in the actual practice of strategizing, including where and how strategizing is done. Most important, we show how protagonists' goals drive the framing and reframing of strategic agendas, and how linguistic devices such as disclaimers and self-handicapping influence this process.