Measuring the value of customer management: lessons from the UK call and contact industry

Bititci, U. and Busi, M. and Walls, L.A. (2006) Measuring the value of customer management: lessons from the UK call and contact industry. In: 17th Annual Conference of the Production and Operations Management Society, 2006-04-24 - 2006-05-01.

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ORCID iDs

Bititci, U., Busi, M. and Walls, L.A. ORCID logoORCID: https://orcid.org/0000-0001-7016-9141;