The limits of transformation : exploring liminality and the volunteer tourists' limbo
Tomazos, Konstantinos and Murdy, Samantha (2023) The limits of transformation : exploring liminality and the volunteer tourists' limbo. Tourism Recreation Research. pp. 1-13. ISSN 0250-8281 (https://doi.org/10.1080/02508281.2022.2162695)
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Abstract
Using data collected from 9,508 volunteer tourists, we employ Critical Incident Technique to identify and explore the volunteers' experience and how this affects the liminality of their journeys. What becomes apparent is that the liminality of the experience can have uncertain outcomes as volunteer tourists have to navigate living conditions, culture, operational differences, and feelings of marginalisation and vulnerability, all while feeling powerless to make meaningful change. As such, volunteer-sending organisations should be mindful of the use of transformation within the marketing of their programs, given the highly individualised experiences of volunteers. The use of transformation should be fine-tuned to the individual, their expectations, and the contribution they wish to make.
ORCID iDs
Tomazos, Konstantinos ORCID: https://orcid.org/0000-0002-8961-9242 and Murdy, Samantha ORCID: https://orcid.org/0000-0003-3753-8114;-
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Item type: Article ID code: 83639 Dates: DateEvent12 January 2023Published12 January 2023Published Online16 December 2022AcceptedSubjects: Geography. Anthropology. Recreation > Recreation Leisure
Social Sciences > Commerce > Marketing. Distribution of productsDepartment: Strathclyde Business School > Work, Organisation and Employment
Strathclyde Business School > MarketingDepositing user: Pure Administrator Date deposited: 09 Jan 2023 16:33 Last modified: 11 Nov 2024 13:44 URI: https://strathprints.strath.ac.uk/id/eprint/83639