Gamification and its role in service recovery
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Nazifi, Amin and Roschk, Holger and Wilson, Alan (2020) Gamification and its role in service recovery. In: Frontiers in Service 2020, 2020-06-25 - 2020-06-28, Babson College in Babson Park.
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Abstract
A large body of research on service recovery has focused on the effectiveness of conventional tools such as compensation. Despite recent technological advancements, the recovery literature has not kept pace with these developments. One example is gamification which has gained popularity in the marketing domain over the past years (Larivière et al., 2017). Therefore, this paper will examine the effectiveness of gamification in a service recovery context.
ORCID iDs
Nazifi, Amin ORCID: https://orcid.org/0000-0002-1898-7654, Roschk, Holger and Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876;-
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Item type: Conference or Workshop Item(Other) ID code: 72274 Dates: DateEvent25 June 2020Published16 January 2020AcceptedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing
Strategic Research Themes > Measurement Science and Enabling Technologies
Strategic Research Themes > EnergyDepositing user: Pure Administrator Date deposited: 05 May 2020 16:04 Last modified: 24 Nov 2024 01:49 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/72274
CORE (COnnecting REpositories)