Digital Marketing Fundamentals

McLean, Graeme (2019) Digital Marketing Fundamentals. Digi Marketing Edu, London. (https://www.digimarketingedu.com/)

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.

ORCID iDs

McLean, Graeme ORCID: https://orcid.org/0000-0003-3758-5279

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• Item metadata

  Item type:	Book
  ID code:	71413
  Dates:	Date Event 1 July 2019 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	11 Feb 2020 09:08
  Last modified:	11 Nov 2024 15:52
  URI:	https://strathprints.strath.ac.uk/id/eprint/71413