A dynamic NRBV framework for innovative sustainable operations

Mcdougall, Natalie and Wagner, Beverly and MacBryde, Jillian (2016) A dynamic NRBV framework for innovative sustainable operations. In: 23rd Innovation and Product Development Management Conference, 2016-06-12 - 2016-06-14, University of Strathclyde.

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Whilst some twenty years old, Hart’s (1995) natural-resource-based-view(NRBV) of the firm is presented in modern literature as an effective and innovative approach to sustainable operations. This said, it is argued that the theory has struggled to transition into industry, largely due to insufficient managerial guidance (Hart & Dowell, 2011). In particular little definition is provided as to the capabilities required to support the NRBV, in some disregard of the intrinsic nature of resources and capabilities (Barney, 2001). This paper builds on seminal NRBV studies, a synergistic relationship with sustainable supply chain management and innovation and application of Teece’s (2007) theory of dynamic capabilities to construct a definitive framework of NRBV capabilities. The results of an empirical study involving semi-structured interviews with UK food companies support a relationship between the NRBV, sustainable supply chain management and innovation and reinforce NRBV capabilities. In its completion, this study aims to overcome a twenty-year theory practice gap and promote an innovative approach to sustainable operations for managers.