"I know what I like" : Parallel tastes in fine art consumption

Stankovic, Tajana and Tonner, Andrea and Wilson, Alan (2016) "I know what I like" : Parallel tastes in fine art consumption. Advances in Consumer Research, 44. pp. 343-347. ISSN 0098-9258

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Abstract

This paper explores taste through practices in online and offline fine art consumption. Through online communities art expertise has become democratised beyond established institutions but online art communities represent distinct and parallel practices tastes and cultural capital. Online expertise does not grant cultural capital offline nor impact established taste regimes.

ORCID iDs

Stankovic, Tajana ORCID: https://orcid.org/0000-0003-1964-0588

Tonner, Andrea ORCID: https://orcid.org/0000-0002-8436-3946

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Article
  ID code:	66088
  Dates:	Date Event 27 October 2016 Published 20 July 2016 Accepted
  Keywords:	fine art, art expertise, cultural capital, Marketing. Distribution of products, Applied Psychology, Economics and Econometrics, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Nov 2018 16:09
  Last modified:	25 May 2023 10:17
  Related URLs:	Scopus publication Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/66088