"I know what I like" : Parallel tastes in fine art consumption

Stankovic, Tajana and Tonner, Andrea and Wilson, Alan (2016) "I know what I like" : Parallel tastes in fine art consumption. Advances in Consumer Research, 44. pp. 343-347. ISSN 0098-9258

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This paper explores taste through practices in online and offline fine art consumption. Through online communities art expertise has become democratised beyond established institutions but online art communities represent distinct and parallel practices tastes and cultural capital. Online expertise does not grant cultural capital offline nor impact established taste regimes.