"I know what I like" : Parallel tastes in fine art consumption

Stankovic, Tajana and Tonner, Andrea and Wilson, Alan (2016) "I know what I like" : Parallel tastes in fine art consumption. Advances in Consumer Research, 44. pp. 343-347. ISSN 0098-9258

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    Abstract

    This paper explores taste through practices in online and offline fine art consumption. Through online communities art expertise has become democratised beyond established institutions but online art communities represent distinct and parallel practices tastes and cultural capital. Online expertise does not grant cultural capital offline nor impact established taste regimes.

    Author(s):Stankovic, Tajana ORCID logoORCID: https://orcid.org/0000-0003-1964-0588, Tonner, Andrea ORCID logoORCID: https://orcid.org/0000-0002-8436-3946 and Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876
    Item type:Article
    ID code:66088
    Keywords:fine art, art expertise, cultural capital, Marketing. Distribution of products, Applied Psychology, Economics and Econometrics, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:13 Nov 2018 16:09
    Last modified:22 Jan 2020 19:55
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/66088
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