Relative importance of mobile banking predictors : a cross-national study

Frimpong, Kwabena and Al-Shuridah, Obaid and Wilson, Alan and Asafo-Adjei Sarpong, Frederick (2018) Relative importance of mobile banking predictors : a cross-national study. In: Frontiers in Service 2018, 2018-09-06 - 2018-09-09, Texas State University.

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    Abstract

    Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.