Relative importance of mobile banking predictors : a cross-national study
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Frimpong, Kwabena and Al-Shuridah, Obaid and Wilson, Alan and Asafo-Adjei Sarpong, Frederick (2018) Relative importance of mobile banking predictors : a cross-national study. In: Frontiers in Service 2018, 2018-09-06 - 2018-09-09, Texas State University.
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Abstract
Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.
ORCID iDs
Frimpong, Kwabena, Al-Shuridah, Obaid, Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876 and Asafo-Adjei Sarpong, Frederick;-
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Item type: Conference or Workshop Item(Paper) ID code: 65613 Dates: DateEvent8 September 2018Published26 April 2018AcceptedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 02 Oct 2018 11:32 Last modified: 27 Nov 2024 01:39 URI: https://strathprints.strath.ac.uk/id/eprint/65613
CORE (COnnecting REpositories)