Gender and emotion in tourism : do men and women tour leaders differ in their performance of emotional labour?

Yim, Florence and Cheung, Catherine and Baum, Tom (2018) Gender and emotion in tourism : do men and women tour leaders differ in their performance of emotional labour? Journal of China Tourism Research. ISSN 1938-8160 (In Press)

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Abstract

This study aims to explore the extent of gender differences among Chinese tour leaders’ roles and the relationship of such differences to emotional labour, perceived organisational support and perceived supervisor support. The findings revealed surface acting and deep acting to be the two major strategies of emotional labour. Gender difference is found in performing surface acting strategies. Further analysis of gender differences showed that women tour leaders perform better with more care from organisation and rewards. Men tour leaders perform better with more supervisors’ care, concern, recognition and appreciation; and job training and facilitation.

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