The impact of negatively valenced influencing behavior

Jaylan Helmy Shaker Azer, J and Alexander, Matthew (2018) The impact of negatively valenced influencing behavior. In: 10th SERVSIG Conference, 2018-06-14 - 2018-06-16, IESEG School of Management.

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Abstract

Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and performance of firms in different ways depending on its valence. However, despite its potentially detrimental effect, empirical work on the impact of negatively valenced engagement remains relatively scant. This article marks the first attempt to investigate the impact of the recently conceptualized negatively valenced influencing behavior (NVIB) on other actors, specifically, their attitude and behavioral intentions towards service providers

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	64391
  Dates:	Date Event 14 June 2018 Published 31 January 2018 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	11 Jun 2018 11:16
  Last modified:	22 Apr 2024 01:08
  URI:	https://strathprints.strath.ac.uk/id/eprint/64391