The impact of negatively valenced influencing behavior

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Jaylan Helmy Shaker Azer, J and Alexander, Matthew (2018) The impact of negatively valenced influencing behavior. In: 10th SERVSIG Conference, 2018-06-14 - 2018-06-16, IESEG School of Management.

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Abstract

Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and performance of firms in different ways depending on its valence. However, despite its potentially detrimental effect, empirical work on the impact of negatively valenced engagement remains relatively scant. This article marks the first attempt to investigate the impact of the recently conceptualized negatively valenced influencing behavior (NVIB) on other actors, specifically, their attitude and behavioral intentions towards service providers

ORCID iDs

Jaylan Helmy Shaker Azer, J ORCID logoORCID: https://orcid.org/0000-0002-1847-3178 and Alexander, Matthew ORCID logoORCID: https://orcid.org/0000-0003-3770-8056;
CORE (COnnecting REpositories)