Picture of virus

Open Access research that helps to deliver "better medicines"...

Strathprints makes available scholarly Open Access content by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), a major research centre in Scotland and amongst the UK's top schools of pharmacy.

Research at SIPBS includes the "New medicines", "Better medicines" and "Better use of medicines" research groups. Together their research explores multidisciplinary approaches to improve understanding of fundamental bioscience and identify novel therapeutic targets with the aim of developing therapeutic interventions, investigation of the development and manufacture of drug substances and products, and harnessing Scotland's rich health informatics datasets to inform stratified medicine approaches and investigate the impact of public health interventions.

Explore Open Access research by SIPBS. Or explore all of Strathclyde's Open Access research...

Using linkography to compare creative methods for group ideation

Hatcher, G. and Ion, W. and MacLachlan, R. and Marlow, M. and Simpson, B. and Wilson, N. and Wodehouse, A. (2018) Using linkography to compare creative methods for group ideation. Design Studies. ISSN 0142-694X (In Press)

[img] Text (Hatcher-etal-DS-2018-Using-linkography-to-compare-creative-methods-for-group-ideation)
Hatcher_etal_DS_2018_Using_linkography_to_compare_creative_methods_for_group_ideation.pdf
Accepted Author Manuscript
Restricted to Repository staff only until 24 May 2019.
License: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 logo

Download (2MB) | Request a copy from the Strathclyde author

Abstract

This paper compares a new creative design method, based on the principles of drama improvisation, with brainstorming. The evolution and development of the Design Improv method is reviewed, and the results of an evaluation of both methods in controlled team ideation sessions are documented. The creative characteristics relevant to their quantitative and visual interpretation are analysed using linkography, identifying the most prominent variations in performance with respect to inter-connectedness, parallel thinking and idea diversity. We describe an adapted and expanded process for robust linkograph development and reflect on the value, challenges and limitations of both the linkograph creation and the perceptive insights they can provide.