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Using linkography to compare creative methods for group ideation

Hatcher, G. and Ion, W. and MacLachlan, R. and Marlow, M. and Simpson, B. and Wilson, N. and Wodehouse, A. (2018) Using linkography to compare creative methods for group ideation. Design Studies. ISSN 0142-694X (In Press)

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Abstract

This paper compares a new creative design method, based on the principles of drama improvisation, with brainstorming. The evolution and development of the Design Improv method is reviewed, and the results of an evaluation of both methods in controlled team ideation sessions are documented. The creative characteristics relevant to their quantitative and visual interpretation are analysed using linkography, identifying the most prominent variations in performance with respect to inter-connectedness, parallel thinking and idea diversity. We describe an adapted and expanded process for robust linkograph development and reflect on the value, challenges and limitations of both the linkograph creation and the perceptive insights they can provide.

Item type: Article
ID code: 64149
Keywords: linkography, design methods, creativity, design ideation, collaborative design, Engineering design, Engineering(all), Social Sciences(all), Architecture
Subjects: Technology > Engineering (General). Civil engineering (General) > Engineering design
Department: Faculty of Engineering > Design, Manufacture and Engineering Management
Strategic Research Themes > Advanced Manufacturing and Materials
Faculty of Humanities and Social Sciences (HaSS) > School of Humanities > English
Strathclyde Business School > Strategy and Organisation
Strategic Research Themes > Innovation Entrepreneurship
Depositing user: Pure Administrator
Date deposited: 24 May 2018 10:48
Last modified: 13 Jul 2018 08:01
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URI: https://strathprints.strath.ac.uk/id/eprint/64149
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