Picture of offices in the City of London

Open Access research that is better understanding work in the global economy...

Strathprints makes available scholarly Open Access content by researchers in the Department of Work, Employment & Organisation based within Strathclyde Business School.

Better understanding the nature of work and labour within the globalised political economy is a focus of the 'Work, Labour & Globalisation Research Group'. This involves researching the effects of new forms of labour, its transnational character and the gendered aspects of contemporary migration. A Scottish perspective is provided by the Scottish Centre for Employment Research (SCER). But the research specialisms of the Department of Work, Employment & Organisation go beyond this to also include front-line service work, leadership, the implications of new technologies at work, regulation of employment relations and workplace innovation.

Explore the Open Access research of the Department of Work, Employment & Organisation. Or explore all of Strathclyde's Open Access research...

Evolving improvised ideation from humour constructs : a new method for collaborative divergence

Hatcher, Gillian and Ion, William and MacLachlan, Ross and Sheridan, Marion and Simpson, Barbara and Wodehouse, Andrew (2018) Evolving improvised ideation from humour constructs : a new method for collaborative divergence. Creativity and Innovation Management, 27 (1). pp. 91-101. ISSN 0963-1690

Text (Hatcher-etal-CIM-2018-Evolving-improvised-ideation-from-humour-constructs)
Final Published Version
License: Creative Commons Attribution 4.0 logo

Download (904kB) | Preview


This paper reviews and applies key principles from improvised comedy (‘improv’) to overcome common barriers in effective group ideation, resulting in the formulation and presentation of a new creative idea generation method. The emergence of an innovative product design can be compared to the telling of a funny joke - both combine seemingly unconnected ideas in a way that is both surprising and satisfying. Our research expands upon this link between humour and creativity, and operationalises the improv principles best suited to the conceptual design process. A workshop-based methodology was used to select, develop and refine the method protocol and facilitation technique. Participant feedback and observations have demonstrated how this approach can expand the solution space to support the generation of bold, innovative ideas. Finally, we present a step-by-step guide for the new ‘design improv’ method and discuss its potential value in the generation of creative ideas in a group ideation context.