Consuming bondieuserie : raising the profile of religious kitsch consumption

Higgins, Leighanne and Hamilton, Kathleen; Moreau, Page and Puntoni, Stefano, eds. (2017) Consuming bondieuserie : raising the profile of religious kitsch consumption. In: Advances in Consumer Research. Advances in Cosumer Research . Association for Consumer Research, Duluth, MN, pp. 474-475. ISBN 9780915552245 (

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Consumer research has described religious kitsch objects derogatively, perceiving them as secularizations of the Sacred. Findings from this ethnographic study into consuming Catholic pilgrimage to Lourdes contradict this derogative viewpoint. We draw on the concept of bonieuserie to demonstrate that religious kitsch objects can offer simultaneous symbolic and functional value.


Higgins, Leighanne and Hamilton, Kathleen ORCID logoORCID:; Moreau, Page and Puntoni, Stefano