International market entry mode : a systematic literature review

Schellenberg, Michael and Harker, Michael and Jafari, Aliakbar (2018) International market entry mode : a systematic literature review. Journal of Strategic Marketing, 26 (7). pp. 601-627. ISSN 0965-254X (https://doi.org/10.1080/0965254X.2017.1339114)

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Abstract

This paper systematically examines the academic literature on international market entry mode (hereafter MEM). Ever since the first issue of the first volume of the Journal of Strategic Marketing this has been a topic of much discussion and research from scholars interested in strategic marketing issues here and elsewhere (Gannon, M, 1993; Crick and Crick, 2013).

ORCID iDs

Schellenberg, Michael ORCID: https://orcid.org/0000-0002-8036-7253

Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775

Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911

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• Item metadata

  Item type:	Article
  ID code:	60429
  Dates:	Date Event 31 October 2018 Published 19 June 2017 Published Online 10 April 2017 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	12 Apr 2017 09:04
  Last modified:	02 Dec 2024 01:18
  URI:	https://strathprints.strath.ac.uk/id/eprint/60429