"I know what I like" : parallel tastes in fine art consumption
Stankovic, Tajana and Tonner, Andrea and Wilson, Alan (2016) "I know what I like" : parallel tastes in fine art consumption. In: Association for Consumer Research Conference 2016, 2016-10-27 - 2016-10-30, Maritim Hotel.
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Abstract
This paper explores taste through practices in online and offline fine art consumption. Through online communities, art expertise has become democratised beyond established institutions but online art communities represent distinct and parallel practices, tastes and cultural capital. Online expertise does not grant cultural capital offline nor impact established taste regimes.
ORCID iDs
Stankovic, Tajana


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Item type: Conference or Workshop Item(Paper) ID code: 58162 Dates: DateEvent27 October 2016Published20 July 2016AcceptedKeywords: art buying, expert knowledge, consumer behavior, online reviews, cultural capital, Marketing. Distribution of products, Marketing, SDG 12 - Responsible Consumption and Production Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 17 Oct 2016 09:09 Last modified: 25 May 2023 08:41 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/58162
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