Online public services access and the elderly : assessing determinants of behaviour in the UK and Japan

Bach, Ho Q. and Shirahada, Kunio and Wilson, Alan (2016) Online public services access and the elderly : assessing determinants of behaviour in the UK and Japan. In: American Marketing Association Servsig Conference, 2016-06-17 - 2016-06-19, Maastricht University.

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    Abstract

    The present study examines three research questions. Firstly, what are the critical personal factors that impact on the technology readiness of elderly people? Personal factors relate to the capability of elderly people which might affect their attitudes towards online public services access. Secondly, what are the critical social factors that impact on the technology readiness of elderly people? Elderly people’s attitudes towards social interaction may impact on their willingness to interact through online channels. The third research question explores whether personal or social factors have a greater impact on the technology readiness of elderly people and their behavioural intention towards online public services? Although technology readiness has been recognized as a factor in promoting behavioural intention toward high-tech products or services, the question of the impact of elderly people’s technology readiness on their behavioural intention toward online public services requires exploration.