The Marketing Book

Baker, Michael and Hart, Susan, eds. (2016) The Marketing Book. Routledge, London. ISBN 978-0-415-70376-5

Abstract

The Marketing Book, 7th Edition revisits key concepts in marketing, from basic premises of the domain to new forms and context of marketing's influence and contribution to organisations and society.

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• Item metadata

  Item type:	Book
  ID code:	55456
  Dates:	Date Event 18 April 2016 Published 2016 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	03 Feb 2016 16:44
  Last modified:	11 Nov 2024 15:46
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/55456