Consumer vulnerability : conditions, contexts and characteristics
Hamilton, Kathy and Dunnett, Susan and Piacentini, Maria, eds. (2016) Consumer vulnerability : conditions, contexts and characteristics. Routledge Studies in Critical Marketing . Routledge. ISBN 978-0-415-85858-8 (In Press)
Full text not available in this repository.Abstract
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.
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Item type: Book ID code: 53197 Dates: DateEvent2016Published2016AcceptedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 03 Jun 2015 04:02 Last modified: 08 Apr 2024 14:44 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/53197