Protection motivation theory and social distancing behaviour in response to a simulated infectious disease epidemic
Williams, Lynn and Rasmussen, Susan and Maharaj, Savi and Kleczkowski, Adam and Cairns, Nicole (2015) Protection motivation theory and social distancing behaviour in response to a simulated infectious disease epidemic. Psychology, Health and Medicine, 20 (7). pp. 832-837. ISSN 1354-8506 (https://doi.org/10.1080/13548506.2015.1028946)
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Abstract
Epidemics of respiratory infectious disease remain one of the most serious health risks facing the population. Non-pharmaceutical interventions (e.g., hand-washing or wearing face masks) can have a significant impact on the course of an infectious disease epidemic. The current study investigated whether protection motivation theory (PMT) is a useful framework for understanding social distancing behaviour (i.e. the tendency to reduce social contacts) in response to a simulated infectious disease epidemic. There were 230 participants (109 males, 121 females, mean age 32.4 years) from the general population who completed self-report measures assessing the components of PMT (Milne, Orbell & Sheeran, 2002). In addition, participants completed a computer game which simulated an infectious disease epidemic in order to provide a measure of social distancing behaviour (Maharaj, McCaldin & Kleczkowski, 2011). The regression analyses revealed that none of the PMT variables were significant predictors of social distancing behaviour during the simulation task. However, fear (β = .218, p<.001), response-efficacy (β = .175, p<.01) and self-efficacy (β = 0.251, p < 0001) were all significant predictors of intention to engage in social distancing behaviour. Overall, the PMT variables (and demographic factors) explain 21.2% of the variance in intention. The findings demonstrated that PMT was a useful framework for understanding intention to engage in social distancing behaviour, but not actual behaviour during the simulated epidemic. These findings may reflect an intention-behaviour gap in relation to social distancing behaviour.
ORCID iDs
Williams, Lynn ORCID: https://orcid.org/0000-0003-2735-9219, Rasmussen, Susan ORCID: https://orcid.org/0000-0001-6408-0028, Maharaj, Savi, Kleczkowski, Adam and Cairns, Nicole;-
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Item type: Article ID code: 52750 Dates: DateEvent2015Published2 April 2015Published Online9 March 2015AcceptedNotes: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Psychology, Health and Medicine on 02/04/2015 available online: http://www.tandfonline.com/10.1080/13548506.2015.1028946. Subjects: Philosophy. Psychology. Religion > Psychology
Medicine > Public aspects of medicineDepartment: Faculty of Humanities and Social Sciences (HaSS) > Psychological Sciences and Health > Psychology Depositing user: Pure Administrator Date deposited: 20 Apr 2015 13:37 Last modified: 29 Sep 2024 19:14 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/52750